xAPI, Experience API, Tin Can API - whatever you might call it - is the latest and one of the most wide-spread data transport standard. We’ve decided to find some real case studies to show the exact impact the company can get from adopting this standard and the results of our research exceeded all expectations. Millions of euros of saved revenue, tons of production hours at huge corporations, hundreds of saved lives due to adjustments in medicine and military personnel training process – these are just a few benefits various companies managed to achieve by adopting xAPI.