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‘In the beginning, ecommerce was really about getting commodity products online as cheaply as possible. Now, we’re moving into the more exciting phase of ecommerce, where it’s about emotional products – the things that people really cherish.’ Jason Goldberg, founder, and CEO of Fab.com We’ve cast a look at how top ecommerce traders are responding to the shift in consumer expectations and are sharing their best practices in this article. Mobile apps conquer shopping landscape ‘Big box and department stores have an advantage over Amazon and other ecommerce giants, thanks to in-person interactions with customers.’ The State of Mobility in Department & Big Box Stores 2017, DMI Inc. Consumers may still be super positive about traditional brick and mortar stores, but in 2018 54% of customers expect physical retailers to offer a mobile shopping app. Their willingness to spend online results in about 12% of all retail purchases worldwide made on the Internet. This adds up to almost 2.85 trillion U.S. dollars from global e-retail sales. According to Criteo Global Commerce Review 2018, mobile accounts for more than 50% of online transactions. At the same time, namely, mobile apps make up 70% of sales for retailers who invest in both mobile web and mobile app features. In North America, shopping apps show 3 times better conversion rates than mobile web. Source: Criteo, North America, Q1 2018 More than that, mobile also drives conversions for other channels. In 2017, around every fourth desktop purchase was preceded by a click on a mobile device. Must-have mobile shopping app features Building any mobile app requires knowledge of the target audience. Modern shoppers perceive simple browsing and buying functionality as something that comes with any shopping app by default. To increase customer loyalty, app vendors should go the extra mile and offer innovative ecommerce features such as discounts, rewards, recommendations or augmented reality. Discounts and loyalty rewards - TOP the wanted features list Consumers want e-commerce apps to provide them with exclusive, individually tailored content and deals that would prompt them to make a purchase. 85% of app users would make purchases to get discounts, while 84% would turn on push notifications about any deals. Walgreens offers its customers paperless coupons for certain items. They can clip and redeem them later either in a brick and mortar store or online. However, as more new mobile apps enter the market, it’s becoming vital for top ecommerce apps to introduce more sophisticated features like gamification to engage and retain the customers. ‘Winning is tied into the pleasure circuits of the brain. Every time we achieve, dopamine is released -- achieve bigger goals, release larger amounts of dopamine. In this way, humans are hardwired to want to play games.’ Brandon Marsala, Creative director of content and strategy at Mindspace The basic principle of gamification is to reward the involvement with the brand and nurture a sense of loyalty. This method is often used in eLearning to increase students’ involvement and interest. Some of the top apps, like Duolingo, owe their success to gamification. For example, Aliexpress’ gamified UX is primarily built around urging users to earn coins and exchange them for discount coupons. To get the coins, the users should complete a variety of daily tasks or play mini-games within the app. Source: technewshere.com Offering some kinds of loyalty rewards, your app can attract more than 80% of mobile shoppers. Walgreens also encourages its users to get discounts based on their health habits and exercise achievements. Each mile of walking, running or cycling gives the user 20 points. 1000 points collected is 1$ off a future check. The popularity of Starbucks is also closely tied up to their rewards program, However, the brand went even further with its mobile payment service and became the most popular mobile proximity payment app in the US, staying ahead of Apple Pay and Google Pay. ‘The Starbucks app is one of the bigger success stories in mobile proximity payments. It has gained traction thanks to its ability to tie payments to its loyalty rewards program. For users of the app, the value of paying with their smartphone is clear and simple—you can save time and money at the register, all while racking up rewards and special offers.’ eMarketer forecasting analyst Cindy Liu The Rewards feature of the Starbucks app allows its members to earn 2 stars per each dollar spent, which they can later use to get the sum off the check, birthday rewards, free in-store refills, special offers as well as the ability to order ahead and pay via a mobile app. Recommendations and reviews The mobile shopping journey is much more about browsing than searching. When app users are not yet exactly sure which item or from which brand they want to buy, it is a good time for an app to give them a helping hand. User-friendly e-commerce apps analyze the browsing history and previous orders and come up with recommendations for similar items. 70% of the customers said they would use recommendations. Their enthusiasm is backed up by the fact that 35% of purchases on Amazon come from custom-designed recommendations. Source: www.clutch.co According to Local Consumer Review Survey 2018 prepared by BrightLocal, 91% of 18-34 year old consumers trust online reviews as much as personal recommendations. In-store integration While the line between digital and physical worlds is blurring over, so is the gap between online and on-location shopping experience. ‘About 57% of consumers surveyed said they have used a retailer's mobile app while in-store’ RetailDive reports At the same time, 44% of customers believe that using mobile devices enriches their brick-and-mortar shopping experience. That gives retailers an excellent chance to engage their customers on a more personal level, driving shoppers’ loyalty and, consequently, sales. Walmart’s re-imagined mobile app is one of the examples of blending the two worlds to enhance the brick-and-mortar shopping. Once a customer enters the store, the app automatically transforms into Store Assistant. With the Walmart app, shoppers can: create sophisticated shop lists (which is 80% of Walmart shoppers actually do) and see whether the wanted products are in stock and even their exact in-store location; locate the wanted items with in-store maps feature; see which special services are offered in this particular store as well as department hours and contact information; scan products to easily read reviews and double-check prices. As most retail operations are linked to barcodes, it would not hurt to get the most value from them and integrate scanning functionality as one of your mobile shopping app features. Source: www.scandit.com For example, Macy’s app in-store mode allows its users to scan barcodes to check the price, study reviews and see color and size options. When the item is in the shopping cart, users can easily apply relevant discounts and rewards. Then they should go the checkout counters where the cashier verifies the purchase, removes security tags and bags the purchase. Augmented reality Consumers love hi-tech features. More than half (54%) mobile shoppers said that they would use an augmented reality technology if an app offered it. 61% of shoppers would shop in a store that offers augmented reality on the list of its ecommerce app features over one that does not. 72% have made purchases they were not going to make just because of AR. And 40% would be ready to pay more for an item if they could experience it through augmented reality. ‘Augmented reality is in a really exciting place right now. It’s a great way to show how the mobile experience can literally exist in real life and help drive confidence to the user that the purchase they are making is a sound one.’ Dan Healy, COO of Prolific Interactive Many retailers are striving to overshadow their competitors by offering a highly curated experience that combines the best of in-store and online shopping. For example, Amazon uses the phone’s camera to scan the surroundings. When a user selects an item from the catalog, the app renders the chosen piece of furniture to show how it will look in your home. Sephora’s Virtual Artist, for example, gives its shoppers the opportunity to virtually try on infinite variations of shades and colors, save, share and buy their favorite looks. ‘With these additions, Sephora Virtual Artist continues to put the power and expertise of Sephora quite literally in the palm of our clients’ hands.’ Bridget Dolan, VP of innovation at Sephora ‘Since launching Sephora Virtual Artist in 2016, our clients have virtually tried on hundreds of millions of shade combinations. It gives her the freedom to choose when, where and how she wants to shop as she creates customized looks and discovers the products that are just right for her.’ Bridget Dolan Image recognition “The future of search is going to be about pictures instead of keywords” Pinterest’s CEO Ben Silbermann, said. And the strategies of such major retailers as Amazon, Macy’s, Wayfair, eBay, and Asos seem to dovetail with that standpoint. Pinterest has published an interesting insight based on the most popular searches its users made with its Lens (visual search tool in 2017). It seems that brands that come from fashion and home decor sectors have the best chances to reap profits from a visual search feature. With eBay’s Image Search one can just take a pic or upload an existing one of the item wanted and the app will show the list of the items with similar visual features. ‘When you upload images to run Find It On eBay and Image Search, we use a deep learning model called a convolutional neural network to process the images. The output of the model gives us a representation of your image that we can use to compare to the images of the live listings on eBay. Then, we rank the items based on visual similarity and use our open-source Kubernetes platform to quickly bring these results to you, wherever you are in the world.’ eBay blog post Social integration 41% of m-commerce customers want their apps to have an option to share the content on their social media accounts. Integration with social networks enriches the user experience. It satisfies a natural desire of people to connect with others, keeps them more engaged within the app and adds a personal aspect to the shopping. For ecommerce apps, sharing with friends feature can not only naturally increase traffic, but also lead to higher sales. A Sprout Social report found out that 75% of people make purchases because they have seen the item on social media. Amazon took a fresh stance on its social media presence when it launched Amazon Spark in 2017. Part of the Amazon app, Spark allows users to discover its inventory with a “shoppable feed of stories photos”. Source: techcrunch.com New users select a few interests to create a feed of personalized content from other followers and are encouraged to post and react to the content they love. One can buy a product with a simple click of a button on the shopping bag icon. The motivation behind the feature was to redirect the social activity from third-party sites and apps back to Amazon. Chatbots According to Statista survey conducted in 2017 worldwide, 34% of respondents said they would be willing to receive customer service from AI chatbots in online retail (more than in any other industry). Many brands have already adopted AI-powered chatbots to improve customer service, provide tailored recommendations and drive sales. As Ubisend 2017 Chatbot Survey states, 70% of consumers are encouraged to interact with chatbots because of the opportunity to get instant answers to their questions; 43% of respondents perceive companies offering chatbots as innovative; 22% see them as ‘more efficient’ in their customer service 1 in 5 (21%) shoppers would buy goods and services from a chatbot Consumers are willing to spend up to $615 via chatbot. Chatbots serve not only as another channel for deals and making mobile purchases. This feature helps to establish a lasting point of reference and dynamic communication with potential clients on their way to the checkout page. The fashion clothing brand H&M developed an interactive chatbot based on the Kik messaging platform. The purpose of the bot is to help mobile users to navigate through the brand’s offerings. The experience starts with selecting the photos of clothing you like and answering simple questions. When the chatbot gets a comprehensive picture of one’s style, it gives the user personal look recommendations, allows to save and socially share the outfit and redirects to purchasing the clothing. Source:https://uxplanet.org Belitsoft has worked with similar ideas. A chatbot we’ve developed for one of our clients handles lead generation for several healthcare companies. Simple and intuitive Hick’s law says that the more alternatives to choose from the user has, the more time they require to make a decision. Users bombarded with options have to take time to analyze and make a decision which is not what e-commerce owners really need. For example, larger product images can increase the conversion rate by almost 10%. Consequently, a fewer number of items on the page encourages a smoother shopping experience. In the world where the average human attention span is 8 seconds, a proper visual hierarchy is crucial for the success of any design. Source: dribble.com Hick’s law is also a principle to follow when designing, perhaps, the most crucial element of any e-commerce app - checkout page. Instead of pressing the whole knotty payment feature on a single page, one can divide the process into several screens. Reduced number of options on a screen makes the process more clear and user-friendly. A satisfied user is much more likely to complete the payment and not abandon it halfway through. Key Takeaways 50% of e-commerce transactions are made via mobile devices; 85% of mobile shoppers want to get discounts on items similar to their past purchases; 81% of users would like to receive loyalty rewards from your app; 70% of the customers use recommendations in mobile shopping apps; 51% of people who use retail apps use them when they are in-store; 61% of shoppers would choose a store that offers AR features over one that does not; 41% of consumers want to share their findings on social media; 21% of shoppers would buy from a chatbot; larger product images in ecommerce apps increase sales by 10%.

Contact us if you need a Mobile Payments integration Modern mobile payment systems make this task easier, but before choosing one you should understand how they all work. In our new article, we’ve explained how mobile payments are organized and which things to consider while integrating them with your app. Check it out and start getting an edge with the right mobile payment solution. Introduction of Google Wallet (now is Google Pay) inspired a gradual decline of traditional heavy leather wallets. It's no longer OK for mobile apps to use one tunnel for card-based transactions. To reach a wider audience of progressive users, one should also accept other payment types like digital wallets, Automated Clearing House (ACH) payments, and cryptocurrencies. However, integration of mobile payments functionality into a mobile app is more than just adding a new app screen and writing a bunch of code. Read our article to find out what things to consider while adding mobile payments to your app. Mobile payment gateway A mobile payment gateway is a front-end technology that authorizes a transfer of funds between a user’s payment portal (mobile phone) and the merchant acquiring bank. One can think of it in the same way as of a traditional Point of Sale (POS) terminal. Source: squareup.com At checkout, the gateway transfers the cardholder information to the issuing bank to verify the request. The data is further handled by a payment processor at which one has a merchant account, although some processors have their own gateways. At this stage, the bank will either approve or reject the payment with the corresponding message appearing on the end user’s mobile screen. The payment gateway is actually an API you integrate to make a request for charging a customer's card. Most reputable payment platforms provide an API that works with the backend language of your mobile app. Using this API, the app can talk to the payment platform. Typically, API integration services can complete the integration within a few working days. The data traffic that goes through a gateway is transferred privately and always enciphered. If the payment information was transmitted right to the processor (without a gateway stage) it could be easily interpreted. This would allow an intruder to make fraudulent transactions. Integration strategy The integration strategy depends on the types of goods being offered to the customers. Typically, there are two options you can have: Virtual goods (in-app purchases). Both Apple and Google take a 30 percent off any transaction that is made within your mobile app for in-app purchases. For this reason, both OSes do not allow using any third-party payment services and provide the developers with their specialized StoreKIt framework and In-App Billing API for iOS and Android respectively. The purchases are made in AppStore or Google Play via Apple or Gmail accounts that users are already supposed to have. Source: developer.apple.com/documentation/storekit Physical goods and services. When it comes to the goods and services outside of the app, both Apple and Google recommend using third-party mobile payment gateway providers. However, a platform will charge a percentage of the transaction as a fee. The most common figure is 2.9 percent. How to choose a payment solution According to the annual Mobile Payments & Fraud report, merchants that provide mobile payment capabilities in their apps offer a wide range of payment methods. However, there is a gradual shift from standard credit and debit cards to PayPal, mobile wallets, ACH or bank transfer payments, prepaid cards and cryptocurrencies. The top two consideration when choosing a payment method are: How well it integrates with your payment platform and bank account. In fact, most of the well-known payment platforms support the popular mobile payment solutions like Apple Pay, Google Pay, PayPal, Samsung Pay as well as ACH and traditional swipe cards. For cryptocurrency adopters, there will be probably a need to turn to specialized payment gateways. Yet, such payment giants as Paypal (through Braintree) and Shopify do allow their customers to pay with bitcoin, while Stripe has officially stopped its support. How secure payment data is. “The biggest fear of corporates and consumers is that transactions will not be processed properly, that their bank access details might be compromised and that their data and therefore their money may be stolen. This is why the focus on data and data security is the key to the future," Chris Skinner, Digital Bank: Strategies to launch or become a digital bank. Today, mobile payment providers have a set of security measures to stick to. Most of them never store raw cardholder information without tokenizing or encrypting it. Tokenization is a process of substituting sensitive information like the PAN (primary account number) with an algorithmically generated non-sensitive counterpart called a token to prevent credit card fraud. It means that during the payment processing the actual card data is never exposed. Tokenization is mathematically irreversible unless you get access to the original key used to generate a token. Even if the system is hacked, all the fraudster will see is a bunch of randomized devalued symbols. Source: https://developer.samsung.com Encryption transforms the data into a form unreadable by anyone without a secret decryption key. Its purpose is to ensure privacy by keeping the information hidden from anyone for whom it is not intended, even those who can see the encrypted data. Both practices decrease the number of systems allowed to see the customer’s data, thus reducing the scope of PCI Compliance. However, neither Apple Pay nor Google Pay does adhere to the standard. Therefore, they need to be integrated with the PCI-compliant payment platform, like PayPal’s Braintree or Stripe and the issuing bank must be PCI compliant. Final thoughts Integrating payments to a mobile app may seem not a big thing as reputable payment systems provide well-built APIs. Yet, being aware of the industry nuances can help to avoid unwanted risks related to the security considerations and technology deployment.

Why Angular Still Wins for Enterprise E-Commerce Choosing Angular for ecommerce pays off as teams grow. Developers don’t have to reverse-engineer just to add a new widget. Angular’s structure keeps teams aligned - they move on by following the same patterns. Routing, state management with RxJS, and native support for single‑page applications (SPA) are built in. Only the part of the screen that needs to change is refreshed, so users aren’t stuck watching a blank page load. Load‑on‑scroll catalogs, dynamic pricing updates, real‑time inventory - updates happen inside the existing page instead of forcing a full reload. For mobile-first brands, Angular supports Progressive Web App features out of the box. You get offline support, and push notifications - without rewriting the app or maintaining a separate native version. Build PWAs because mobile cart abandonment drops when the interface behaves like a native app. Server-Side Rendering (via Angular Universal) improves first-paint time, helps crawlers index product pages, and makes high-intent landing pages load. Angular doesn’t need extra plugins or community hacks to pull this off. Just run SSR for any e-commerce project with search functionality. Component architecture is where Angular fits e-commerce best. Complex UIs - cart logic, account management, admin dashboards - benefit from reusable, isolated components. Teams don’t have to rebuild forms or filter menus every time. They extend, inject, and reuse.   Angular Front Ends Fit Into the Rest of Your Stack Choosing Angular for the UI won’t disturb your existing technology landscape - it will integrate with it. API A custom e-commerce solution must integrate with various back-end systems and third-party services. Angular development approach is backend-agnostic and API-driven, enabling integration with any technology stack on the server side. What that looks like in practice depends on the project. On one build, there may be a full MEAN stack (MongoDB, Express, Angular, Node) handling both sides of the integration. On others, Angular front-end may be connected to .NET or Java. Whether it’s a legacy backend, a modern SaaS service, or something in between, the Angular UI can talk to it through REST or GraphQL endpoints. Angular also works fluently with headless setups. If you’re running commercetools, BigCommerce, or Shopify Plus in API mode, Angular can pull in products, pricing, and promotions from the backend via exposed endpoints. The same applies for content: if a client is using Strapi or Contentful for CMS, developers can integrate those APIs into Angular components that render content dynamically. Payments Angular developers can build PCI-compliant integrations with Stripe, Braintree, PayPal, Authorize.net - wired directly into the UI, not patched in later. On mobile, they can use Stripe’s SDK for subscriptions and one-touch payments. Shipping plus Fulfillment Angular developers can connect Angular apps to FedEx, UPS, and USPS to automate shipping estimates, label printing, and tracking links. They can extend a QuickBooks integration to support additional carriers and plug in tools like EasyPost and ShipStation. Marketing plus Analytics Angular developers integrate tools like GA4, Mixpanel, or custom data layers depending on the analytics maturity of the client. Marketing workflows - email automation, CRM sync, campaign triggers - are configured through API connections to Mailchimp, Salesforce, or HubSpot.  ERP plus CRM Systems Angular developers build integrations to SAP, Microsoft Dynamics, Oracle, and other enterprise systems through API. They configure mapping, transformations, and access controls - and when needed, build bridge services to keep things decoupled and maintainable. Engineers define data flows and access patterns first, then build around API contracts and secure the data layer (OAuth, keys, and token management). If direct integration isn’t viable, they create middleware to buffer legacy constraints or orchestrate multi-system sync. You get an Angular-based storefront that works with the way your business already runs - not a parallel system that becomes a pain to support. Performance and Scalability in Angular E-Commerce Angular makes promises about e-commerce platform performance. The moment when those promises get tested is when product pages spike under a campaign, when Black Friday traffic floods in, when mobile users scroll through dozens of variants and the site still responds in real time. Angular apps can be designed to load only what’s needed. That means lazy loading feature modules so admin dashboards, account tools, or rarely used flows don’t ship with the initial bundle. In one Belitsoft's case, a coupon marketplace app tried to load 5,000 game records at startup. The result was obvious: stall, delay, drop-off. After refactoring, it loaded the first 10 and streamed the rest. The app felt immediate again. Angular’s Ahead-of-Time (AOT) compilation pushes template rendering to the build step, so the browser has less work to do at runtime, resulting in faster load and render times. Tree shaking strips out dead imports. Combined with asset compression and image optimization, the result is lean.   Angular frontend is stateless by design. Once built, Angular apps behave like a brochure that’s downloaded once and then interacts with live services. That means horizontal scaling is simple: drop them behind a CDN or a cloud load balancer, and the site doesn’t care if you’re serving one user or one million. State lives in tokens or APIs. Nothing breaks under scale because nothing depends on a single server. As an additional optimization step, Angular developers use SSR (Angular Universal) to push meaningful content to the screen before Angular even boots. The Node‑based server processes the first render. Angular takes over after. That gives fast initial paint, lower time-to-interactive, and lets crawlers see actual content - not a JavaScript shell. On high-traffic product pages, it means faster perception and better ranking. On mobile, it means fewer users bouncing before the app even starts. They also split e-commerce platforms into functional modules: product catalog, user flows, cart and checkout, content integration. That modular architecture is a growth strategy to avoid technical debt before it becomes unavoidable. With tools like NgRx and selective change detection, Angular keeps UI performance stable even when the app’s dealing with hundreds of SKUs, paginated search results, and persistent filters. Infinite scroll is engineered to avoid flooding the DOM. Behind it all, deployment can be configured for growth too. CDNs cache what can be cached. API backends are cloud-hosted, with auto-scaling policies to cope with demand. If the store goes viral, the infrastructure flexes. If it’s a slow month, the cost stays low. No platform rewrites.   For the client, this means an Angular e-commerce store that not only works well on day one, but continues to deliver fast, reliable service as your customer traffic scales up. Security in Angular E-commerce Projects Front-End Angular’s framework includes built-in defenses - automatic content sanitization, guarded templating, restricted DOM manipulation. Input is validated before it's sent, and user interactions are assumed untrusted by default. Form-level controls are set up to prevent broken flows or malformed payloads. When dynamic HTML is unavoidable - say, rendering from a CMS - Angular developers use DomSanitizer, with context-specific rules. Components that could expose the client side to injection are reviewed individually. Route access is locked down based on role. Angular guards is used to make admin screens inaccessible to unauthorized users. Sensitive states are tied to authentication flows, and nothing loads by default. Authentication, Sessions, and Account-Level Security Most apps rely on token-based authentication - either JWT or secure cookies, depending on the session model. Angular developers configure session storage and token expiration to balance user experience and risk. Admin logins, if present, are given additional controls: stricter timeouts, enforced 2FA, and audit trail requirements when requested. When social login is used (Google, Facebook, etc.), the integration goes through the provider’s SDK with controlled scopes. Data transmission is encrypted by default - HTTPS is enforced from day one. Back-End and Data Layer Security on the server side covers the full stack. Input validation should be replicated - nothing should be trusted. SQL injection risks must be eliminated with parameterized queries, ORM protections, and manual review of dynamic operations. API endpoints must be protected by access control layers tied to role and context. For payment flows, gateway integrations offload PCI scope. Special approaches are used to keep credit card data out of the app entirely. Tokenization is standard, and the app never stores cardholder data. If sensitive data must be stored - for example, user PII or order history - it’s encrypted. Secrets are kept in vault services or injected securely at runtime. Credentials are never hard-coded or stored in repos. Patching, and Ongoing Risk Management Security reviews should be implemented in the code process. Angular and supporting libraries are patched on release. Angular team must track NPM packages and propose upgrade plans if a vulnerability affects the deployed app. Version pinning and package audits are part of the CI setup. Compliance For PCI DSS, the best practice is building to minimize scope - use payment provider infrastructure to capture card data, enforce password policies, and ensure no card details are written to disk. If the app needs to support transaction logging or access tracking, it must be built into the workflow. For GDPR, consent flows should be implemented at page load: cookie banners, opt-ins, data erasure requests. If the app operates in the U.S., developers must adapt the same systems for CCPA - covering opt-out language and data access requests. This includes conditional activation of third-party scripts and restricting data sharing until user actions confirm consent. Deployment and Infrastructure Practices Good Angular development company also manages cloud infrastructure - firewall configuration, DDoS protection (when available through the cloud provider), and backup policies for data recovery. They advise on setup: TLS configuration, access control, API gateway policies. Access credentials to hosting environments are kept in secure vaults. If access logs are required, Angular ecommerce developers work with the client’s operations team. What Security Looks Like in Practice No unauthenticated user can see internal data. No admin panel runs without access checks. No sensitive data is stored unless it’s encrypted. No payment flow runs outside a certified third-party process. Belitsoft Uses Angular for E-Commerce The team that turns Angular into a working e-commerce system Belitsoft Angular developers don’t just know the syntax - they’ve solved actual e-commerce problems with it, across various industries, use cases, and complexity levels. Take the gaming-enabled coupon marketplace they rebuilt. Originally built in AngularJS, the app needed a full migration to modern Angular - for performance and for feature expansion. The platform lets users form teams, play games, and unlock group discounts - a UX that combines shopping mechanics with multiplayer game logic. Belitsoft not only refactored the front-end into reusable Angular components, but also rebuilt the checkout flow for speed, stability, and lower bounce rates. Conversion went up, maintenance costs went down - that’s what clients actually want. Belitsoft’s portfolio includes Angular-based e-commerce work for European retailers, including custom storefronts with integrated payment gateways and lead-gen from social channels. Our teams have built full-cycle platforms - from product pages to cart logic to payment confirmation - and optimized every step of the buying process.  Belitsoft runs with over 200 full-time specialists: Angular developers, QA engineers, product managers, and backend teams - all under one roof. Our Angular stack includes RxJS for reactive flows, NgRx/Redux for complex state management, and TypeScript across the board. They’re baseline tools when you’re running product filters, inventory logic, and user authentication - all on the same page, without reloads. E-commerce punishes mistakes: slow load times, abandoned carts, broken mobile layouts. Belitsoft builds with that pressure in mind: cart UIs should adapt to screen size and session state, payment systems must actually work, product modules shouldn’t break when the inventory system hiccups. In every Angular project, we're focused on checkout friction, search responsiveness, and mobile-first interaction. That’s how we raise cart completion: cleaner search filters, one-page checkout, faster product detail loads.  Belitsoft bakes in secure payment gateway integrations, fraud prevention steps, and compliance checks directly into the Angular codebase. It’s part of building a platform that survives in production.  Customization and Feature Development One of the primary reasons companies opt for a custom-built e-commerce solution is the need for highly specialized features and unique user experiences. Belitsoft's development team builds complex, bespoke functionalities from scratch and tailor the product to exact business requirements. Whether you envision a 3D product configurator, a custom discount engine, an interactive storefront game, or a tailor-made analytics dashboard, Belitsoft has likely done something similar and can deliver it within an Angular framework.  For different clients, we have built interactive dashboards (using Angular’s charting libraries and real-time data binding) to visualize sales or user data, as well as custom product management interfaces with very specific workflows.  Belitsoft’s full-stack expertise means if it can be coded, we can incorporate it into the e-commerce platform. We often start with a requirements gathering and brainstorming. Belitsoft’s team includes both developers and business analysts who help translate ideas into technical specifications. Angular’s component-based structure allows Belitsoft to develop new feature modules in isolation and then plug them into the overall application. If a feature is highly interactive (such as a product customizer where users pick options and see a live preview), Belitsoft uses Angular’s two-way data binding and possibly WebSocket integrations for real-time updates. If the feature requires heavy computation (like generating a custom price quote based on many parameters), we may implement part of it on the server.  Intuitive, brand-aligned UX/UI for the e-commerce platform We either work with the client’s design team or provide their own UI/UX design services. Belitsoft has in-house designers. During the design phase, we gather the client’s branding guidelines, preferred color schemes, logos, and design ideas. Belitsoft’s designers produce wireframes and prototypes for key screens like the home page, product pages, cart, and custom feature screens. Once the visual design is approved, the development team implements it in Angular, using Angular Material or custom CSS frameworks. We pay attention to responsive design so that the experience is consistent across devices. Belitsoft can also integrate a CMS for content management (managing homepage banners, blog content, etc.) so that the marketing team can easily update the UI text or images without developer intervention (for example, inserting a promo banner via a headless CMS that the Angular app pulls in).  Development Process and Collaboration Most projects follow an Agile rhythm, usually two-week sprints. For fixed-scope projects - say, migrating a system with no moving parts - we can use waterfall. Belitsoft assigns a project manager, sometimes paired with a business analyst. Clients can sit in on sprint reviews, give feedback during demos, or adjust priorities between cycles. Belitsoft works in Slack, Teams, Zoom, Jira - whatever the client uses.  On larger builds, especially ones touching complex domains or legacy systems, Belitsoft brings in a solution architect or domain-specific analyst. These roles work directly with client-side stakeholders to unpack high-level goals into smaller, technically scoped work. Our QA engineers test manually and write automation scripts where coverage matters - front-end workflows, calculations, integration points. Test findings go into Jira, fixes move quickly. Diagrams, interface descriptions, setup instructions - these come together alongside the code. If the client plans to maintain the system, Belitsoft provides walkthroughs. If not, we continue support - either as structured maintenance or as-needed troubleshooting. The combination of technical prowess and focus on user-centric design enables Belitsoft to deliver e-commerce solutions - functionally rich, delightful to use and aligned with the client’s brand identity. Cost, Timeline, and ROI Belitsoft works closely with clients to ensure costs and timelines are well-estimated. At the start of a project, Belitsoft typically conducts a detailed discovery or estimation phase where requirements are clarified and features are prioritized. Based on the scope, we recommend a suitable engagement model - either Fixed-Price or Time & Materials (T&M), or even a Dedicated Team model. Fixed-Price Model Best suited for smaller projects or those with a well-defined, unchanging scope (for example, a straightforward e-commerce MVP or a short-term development sprint). In a fixed-price engagement, Belitsoft provides a detailed quotation up front, and commits to delivering the agreed scope within that budget and a mutually agreed timeline. This model gives the client cost certainty. Belitsoft ensures that all requirements are fully understood beforehand because changes mid-stream would require re-estimation. Typically, fixed-price projects have strictly determined deadlines and limited budgets. Belitsoft’s project planning in these cases is very thorough - we include a buffer for risk and ensure milestones are met to deliver on time. For example, a 3-month project to develop a custom Shopify-like MVP with Angular might be done fixed-price if all features are known. Time & Materials Ideal for medium to large projects, or those where scope may evolve (which is often true of custom e-commerce as user feedback or market changes can prompt new requirements). In T&M, the client pays for the actual effort (hours) expended, usually on a periodic basis. Belitsoft often uses T&M, where clients' priorities may shift each sprint. Features can be added or changed on the fly and the timeline can adapt as needed. We track time and provide transparency into how hours are used. Dedicated Team / Cost-Plus For ongoing development needs or very large-scale initiatives, Belitsoft can provide a dedicated team of developers, designers, QAs, etc., acting as an extension of the client’s own team. This is a variant of T&M, usually on a monthly rate per team member (plus a management fee). It’s suited for product companies or enterprises wanting to continuously develop and improve an e-commerce platform over years. This model is common when an in-house team needs augmentation for long-term projects Post-Launch Support and Maintenance Choosing Belitsoft for development means gaining a reliable support partner post-launch.  Your Angular e-commerce application will remain up-to-date, secure, and running at peak performance.  One specific aspect of maintenance is keeping the Angular framework and related libraries up-to-date. Belitsoft offers Angular upgrade services to migrate your application to the latest versions in a planned manner. When you have Belitsoft as your partner, we will monitor Angular releases (as well as updates to any integrated services or dependencies) and recommend when it’s time to upgrade. We often test the upgrade on a staging environment first, ensuring that all functionality remains intact.  With options for 24/7 support, proactive maintenance, and continuous improvement, Belitsoft covers the entire lifecycle of the application. This allows the client to focus on business operations and strategy, while Belitsoft takes care of keeping the technology in top shape. The peace of mind that comes from knowing experts are on standby to fix any problem and to enhance the platform over time is a significant benefit of partnering with Belitsoft for your custom e-commerce solution.