Magento platform gives a possibility to run multi-level web stores with large numbers of
products and customers. SugarCRM is an open-source system that is widely used by businessmen for customer management
and support services enhancement, sales and marketing automation.
To connect these two systems and make it possible to synchronize data used in both systems it was decided to
develop a bridge between them. In order to combine the power of Magento e-Commerce platform with the
functionality of SugarCRM system, we developed the Magento-SugarCRM synchronization bridge. With this solution,
the Client is able to connect his Magento webshop site with SugarCRM and synchronize shop users and
purchases with customers, cases, and opportunities in CRM system.
The main requirement of this implementation was to optimize swift growth of the wholesaler's network and the
sales managers’ work. So the Magento-SugarCRM bridge by MagePlace turned to be a perfectly suitable
solution.
Synchronization can be set up by simple mapping of the fields in Magento and SugarCRM so all information the
Client need will be transferred to the CRM database in a way he wants it.
This extension had to connect two systems allowing synchronization in both directions from Magento to SugarCRM
and vice versa. The advantage of this solution is that changes made within Magento are pulled into Sugar and if
they are provided in Sugar they are reflected in Magento. We followed all the customer’s needs and set up this
Magento extension with some changes required.
These highly functional systems unification allowed us to complete the main task – we optimized work processes of
the managers, as well as automated business processes management with extended functionality of both systems. Live
synchronization ensures and adjustable settings became a very helpful option for the administrators and business
owners. As an effective and time-saving solution, Magento - SugarCRM bridge extension helps our Client's sales
and customer relations team and therefore will increase the overall revenue.
Since installing the bi-directional Magento-SugarCRM Bridge RuffleButts four times increased their sales and
significantly improved working time management. These results describe the real effectiveness of the project in
the best way.
We are ready to work further to perfect ourselves and offer you worthy solutions. We will always try working
better providing only quality software.