Besides making the world a better place, mobile apps are also designed to give their vendors some tangible gains. And with around one third of global users opting for digital payments, adding such a functionality to a mobile app is a sure way to reach the goal. However, if you want to compel your users to buy your offerings, their experience should be as lucid and seamless as possible.
Dzmitry Garbar • 4 min read
A viable app monetization model leads to an increased return on investments, which is achieved when the potential value of a new user is higher than the costs needed to acquire them. However, your monetization strategy should seamlessly merge with the mobile user experience. Even minor imbalances can make users remove your app. In this post, we’ll get a closer look at both ad-based and ad-free monetization models and the factors one should consider when looking for the silver bullet.
Dmitry Kravtsov • 7 min read
People like walking the dogs or petting cats. But enterprises cherish their bank accounts. Money needs management. And the old saying “If love something, let it go” doesn’t work here. So when it comes to building a financial app, integrating it with others will ensure the numbers in the bank statement remain fairly high. How to integrate your financial app with others and what to beware - read in this article!
Dzmitry Garbar • 6 min read
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