Marketing campaign tracking system

Belitsoft team has developed a robust expenditure monitoring application for an advertising company

  • Technologies and platforms: Office365, AZURE, Angular
  • Effort: 12 man-months

The client and the challenge

Belitsoft was approached by a principal of an advertising agency from the USA. The client’s company was steadily winning new business and expanding its portfolio. Company was doing great, but as a side effect their existing processes were not effective enough for managing a large and diverse number of accounts, so a new automated solution was needed.

Why Belitsoft

The customer has chosen us because of the following reasons:

  • A Microsoft Gold application partner status, proving our expertise with MS products;
  • 5 hours working day overlap, which made cooperation easier;
  • Competitive pricing;
  • Belitsoft demonstrated examples of similar systems we’ve built before.

The process

The customer had a clear vision of the project and time for creating a detailed requirements document. So the Fixed Price cooperation model along with Agile methodology was the most appropriate approach.

The client has appointed one of his managers as a point of contact for the development team. She has proved to be a great help in understanding the end users’ work environment and needs. Most of the communication was done through Skype, although the customer’s representative also had access to the team’s Jira.

The solution

The team has created the system based on Office 365. Its most notable features included:

  • Several types of reports
  • Integration with 3rd-party advertising tools
  • Mobile-friendly dashboard
  • Budget burndown tracker
  • Filters by location, client, activity etc.

The system was cloud-based, which allowed collaboration between teams in several offices across the US East Coast.

The Results

The customer and his employees were satisfied with their new tool. Over the course of development the client came up with several ideas for improvement and new features to be implemented. The team is currently working on enhancing the functionality of the application.


Bjarne Mortensen, СEO at ElearningForce International (United States, Denmark) :
We have been working for over 10 years and they have become our long-term technology partner. Any software development, programming, or design needs we have had, Belitsoft company has always been able to handle this for us.
Eddie Nicholas, Service Delivery Director at Crimson (United Kingdom) :
They use their knowledge and skills to program the product, and then completed a series of quality assurance tests. We were working in an agile way with them. Belitsoft performed very well throughout our project. We are definitely looking at Belitsoft as a long-term partner.
Adrienne Herd, Program Administrator at UC Berkeley (United States) :
I highly recommend Belitsoft for website design and development. We were up against a tight deadline to launch the project. The work was delivered on time and within budget! I will continue working with Belitsoft as a valued partner for our web development!
Kevin M. Rice, Main Partner at Hathway Tech (United States) :
We have worked with Belitsoft team over the past few years on projects involving much customized programming work. They are knowledgeable and are able to complete tasks on schedule, meeting our technical requirements. We would recommend them to anyone who is in need of custom programming work.
Darlene Liebman, Co-Founder at HOWCAST MEDIA (United States) :
Belitsoft company is able to make changes instantly. One of our internal engineers has commented about how clean their code is. Belitsoft seems to know what they're doing, which I appreciate.
Renè Reiners, Deputy Head of Division at Fraunhofer FIT (Germany) :
It was a great pleasure working with Belitsoft software development company. New requirements and adjustments were implemented fast and precisely. We can recommend Belitsoft and are looking forward to start a follow-up project.
Martin Beijer, CEO at Ticken B.V. (Netherlands) :
I expected and demanded a lot of you at Belitsoft company, but you exceeded my expectations. You acted pro-actively, challenged me at the right moments. Thanks!
Pete Johnson, CEO at Apollo Matrix (United States) :
Belitsoft company has been able to provide senior developers with the skills to support back end, native mobile and web applications. We continue today to augment our existing staff with great developers from Belitsoft.
Bo Sejer Frandsen, Managing Director at Key2Know A/S in 2012 (Denmark) :
Belitsoft company delivered dedicated development team for our products and technical specialists for our clients time to time custom development needs. We highly recommend that you use this company if you want the same benefits.
Nicolas Tierney, COO at Regenerative Medicine LLC (United States) :
We approached BelITsoft with a concept, and they were able to convert it into a multi-platform software solution. Their team members are skilled, agile and attached to their work, all of which paid dividends as our software grew in complexity.
Guy Doron, CEO at Moblers (Israel) :
Having worked with Belitsoft as a service provider, I must say that I'm very pleased with the company's policy. Belitsoft guarantees first-class service through efficient management, great expertise, and a systematic approach to business.. I would strongly recommend Belitsoft's services to anyone wanting to get the right IT products in the right place at the right time.
Ivo Downes, Director at ShowCast Limited (Germany) :
If you are looking for a true partnership Belitsoft company might be the best choice for you. They have proven to be most reliable, polite and professional. The team managed to adapt to changing requirements and to provide me with best solutions. I strongly recommend Belisoft.

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