Market research before custom software development of a SaaS product starts with getting a list of successful SaaS companies already operating in the US market. When were they founded? What industry do they operate in, what do they offer to customers, and what is the business idea behind the app?
EdTech companies with a SaaS revenue model
Udemy is headquartered in San Francisco, California (600 Harrison Street, 3rd Floor, San Francisco, CA 94107, USA), and operates hubs across the United States, Australia, India, Ireland, Mexico and Turkey.
Udemy is a platform that has multi-language courses on technical, business, and soft skills. It serves over 84 million learners with more than 270,000 courses made by around 85,000 instructors worldwide.
Anyone can host a course on its website or mobile app, keeping 97% of the revenue from their own links and 37% from general sales on the Udemy marketplace.
Udemy made US$789.8 million in total revenue in 2025. While total revenue was flat from the year before, subscription revenue grew 8% to US$566 million. Gross margins improved to 66%, and the company became profitable in FY2025 with a US$3.8 million net income.
Enterprise segment accounted for 66% of total Udemy revenue in FY 2025. In contrast, the Consumer segment's revenue was $265.8 million, down 9% from the prior year. Udemy says that the decline was expected because it is pivoting from one-time course purchases to recurring subscriptions.
Originally trading on the Nasdaq (UDMY) after an October 2021 IPO that raised US$421 million, Udemy is now being acquired by Coursera in a US$2.5 billion all-stock deal. The combined company will operate as Coursera (NYSE: COUR), with Coursera catching about 59% ownership and Udemy shareholders taking 41%.
Udemy recently previewed Altus, an AI tool that identifies missing employee skills and tracks training results. It also integrated its course catalog into ChatGPT, so users can watch videos, ask questions, and enroll in the chat window.
To help learners earn tech certificates, the company launched the "Learn AI with Google" subscription alongside an AWS certification program.
Udemy is linking its courses to workplace search tools so that employees get immediate training suggestions when they need a new skill.
Fundraising companies with a SaaS revenue model
Donorbox (1520 Belle View Blvd #4106, Alexandria, VA 22307, United States) serves about 100,000 nonprofit organizations and processed over $3 billion in donations by early 2025. The platform added the most recent $1 billion between late 2023 and early 2025. Donorbox has supported over 250,000 fundraising campaigns in 96 countries.
In late 2025, Donorbox launched OmniGive, a donation form that allows nonprofits to accept more than 22 payment methods. Apple Pay, Google Pay, and PayPal now account for 20% of all donations through Donorbox forms. Donations increased 30% year over year in 2025. Despite an 11% drop in fundraising amounts in April 2025, total donations continued to grow.
Customers can embed donation widgets on their websites. Donorbox offers its services on a subscription basis. There is a free tier at $0 per month with a 2.95% platform fee, and paid plans start at about $150 per month with a reduced 1.75% platform fee.
Workforce Management companies with a SaaS revenue model
Hubstaff (11650 Olio Road, Suite #1000-193, Fishers, Indiana 46037) is an established software company that makes tens of millions of dollars a year ($32.9M in 2024, $18.9M in 2025). Over 95,000 businesses, as of 2025, in more than 100 countries use their tools. The company has a fully remote team of over 90 employees spread across 30 countries.
Instead of just tracking time, Hubstaff offers a broader set of tools to help managers understand how their remote and hybrid teams work. The software includes time tracking with screenshots, activity and idle-time monitoring, app and website tracking, AI summaries of how people work, and built-in tools for automated timesheets, invoices, and payroll.
Businesses pay a monthly or yearly fee for each user, and paid plans require at least two users. If you add a user to a yearly plan, you only pay for the time left in the year, but monthly plans charge the full amount even if you add someone halfway through the month.
There is a free plan for single freelancers that offers basic time tracking with limited reports and screenshots.
For $7 a month per user, the Starter plan gives small teams basic time and activity tracking, limited screenshots, and customer support within two days.
The Grow plan costs $9 a month per user and adds detailed reports, project budgets, expense tracking, break management, and one-day customer support.The Team plan costs $12 a month per user and is built for larger groups. It includes unlimited screenshots, unlimited software connections, "Insights" reports, payroll processing, work scheduling, and paid time off tools.
The Enterprise plan costs $25 a month per user, which you pay upfront for the whole year. It adds a Silent App that tracks in the background, HIPAA and SOC-2 Type II compliance, Single Sign-On, and one-on-one help to get your account set up.
Other companies with SaaS revenue model
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